For my logo, I chose Urban Outfitters as my logo to improve. Since the urban outfitters logo is very simplistic to begin with, this made it easier to improve. Even though I couldn't find much on the actual logo, because of how simplistic it is, I still found out quite a bit about the history of the company that owns Urban Outfitters, URBN. First off, I learned that Urban Outfitters was founded on the ideas of being kind of rustic, as they used to reuse old, falling apart buildings as their stores. Another idea that they were founded on is being creative. So, since rustic and organic was one of their values, I decided to incorporate an earth into my design. Then, to show the creative qualities, I had the earth melting. Then, so people could identify the brand, I put the brand name on the earth.
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My google doodle showcased the different aspects of STEM. STEM is the concept of science, technology, engineering, and math. The STEM subjects are usually not in easy access for girls to study them. But, our society, and other societys around the world are constantly working towards making STEM a universal thing. When I grow up, I hope that these goals are achieved. It is so important that young girls know that they can use these tools and do whatever they put their mind to. Way to many girls are limited by the lack of these programs, and the cycle needs to end. That is something I hope to see when I grow up.
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For this shoe project, my brand attributes were that I am caring, optimism, intelligent, and easy going. What I did to represent these attributes was that I used a combination of different symbols and colors. To represent intelligence, I used a light blue color for the bulk of the shoe. Light blue is very highly associated with intelligence. My second attribute was being caring, and I chose the color yellow for that. I feel like since yellow is a very warm tone color that is associated with being caring. The third symbol I chose was suns for optimism, because I feel that suns really represent happiness. My last symbol that I chose was clouds. The clouds were representing the quality of being easy going, because when I think of clouds I think of them floating, and not being anchored to anything. Every attribute that I chose is represented in this shoe, by symbols that sufficiently represent them.
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